Separating Canadian Bottled Water From the Rest
By Jane L. Levere, The New York Times, August 4, 2008
A new campaign for a Canadian bottled water aims to educate the public about this resource and differentiate it from other waters.
The campaign, for ESKA natural spring water, features a new bilingual Web site, plus print, outdoor and online advertising, all created by the Toronto office of Zig, a unit of MDC Partners.
Some ads depict people who strike poses that indicate they are puzzled and ask questions like, “Am I drinking eight glasses of chemically processed water a day?” “Why do some bottled waters taste funny?” and “Why does my water have an ingredients list?” . . .
Complete story here
Never actually thought about that, great question.
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