pimping the ride

It's a very small step from "female companionship" on the golf course to some form of paid, professional prostitution. And from the following story, which does not pass the smell test, it may be possible the step has been taken.

Lady Golfers for Rent: Escort Service for Duffers?
By Sean Gregory, Time magazine, May. 21, 2009

Visit any public or private golf course, any day of the week, and you'll spot the same things. Manicured trees and flush fairways. Ecstatic fist pumps, as hacks somehow chip it near the cup. Displays of intense frustration, as the scratch golfers blow 4-ft. putts.

Most of all, you'll see guys. Lots and lots of guys, in ill-striped shirts, in ill-fitting pants and with ill-considered caps on their balding heads. To combat this mass of masculinity on the nation's golf courses, a growing Las Vegas–based company called Play Golf Designs has started a fairway-beautification project. Founded by Nisha Sadekar, a former LPGA prospect, Play Golf Designs offers a simple service. For a substantial fee, one of the company's roster of beautiful female professional golfers will play a round or two with you and your co-workers at a corporate outing, with your clients who need to be schmoozed or just with you and your buddies during a bachelor party. "One of the girls will show up on the golf course and change the day," says Sadekar, 28, who grew up playing in Toronto. "They'll liven things up. When you see these beautiful women, with their smiles, fashion sense and great skill, it rubs off on you."

And how. The company is not shy about playing up the sexuality of its golfers, a strategy that disturbs some women's sports advocates. Two women, standing back to back in high heels, tight sleeveless shirts and black shorts shorter than a tap-in putt, greet visitors to the company's website, PlayGolfDesigns.com. "Whenever anyone, including the athletes themselves, chooses to portray female athletes in other than sport-appropriate attire on the golf course, like these two golfers on the fairway, they're selling a sexual stereotype, not a skilled professional golfer," says Donna Lopiano, former CEO of the Women's Sports Foundation and the current president of Sports Management Resources. "It offends me as a woman and fan of women's professional golf. Even the course superintendent wouldn't allow them on the course — unless it was to aerate the fairways with their spiked heels." . . .

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