"haven't we had enough?"

Huffington, Silverstein to Ambush GOP Convention
Will Unveil Bus-Shelter Ads on Popular Routes in Twin Cities
Posted by Andrew Hampp, Advertising Age -- Campaign Trail, August 22, 2008

The number of protesters at the Republican National Convention in Minneapolis/St. Paul in two weeks could total up to 40,000. Add Rich Silverstein and Arianna Huffington to that list.

And Mr. Silverstein, co-founder of Goodby, Silverstein & Partners, will be bringing his Cannes Lions-award winning "Haven't We Had Enough?" posters featuring the names, slogans and events that played key roles in all eight years of the Bush administration as submitted by Huffington Post commenters. The ads will appear in 12 bus shelters across the Twin Cities, in an effort that Mr. Silverstein reluctantly describes as ambush marketing.

"I guess it's a little poke in the eye," he allowed. "There's nothing on these posters that is subjective. It's purely what's happened, it's fact. I guess the tagline is subjective, but the information is fact."

The posters are an extension of Mr. Silverstein and his partner Jeff Goodby's efforts to make an impact on the Democratic elections, having unsuccessfully tried to work on specific candidates' campaigns. "We went back to the Democrats so many years ago, and it was really frustrating. The marketers ... I don't believe they'll do anything as impactful as Hal Riney did for the Republicans," he said, pointing to the legendary 1984 Ronald Reagan re-election campaign that proclaimed it "Morning in America." Mr. Silverstein was hard-pressed to pinpoint a moment in the 2008 presidential race that's come close to having the same impact. . . .

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